Raaka's World was founded by Dr. Shobana Vankipuram MD, a board certified Family Physician, and a successful immigrant woman of color. She knows first-hand the struggles that come with balancing your professional and personal life. As a female physician, Dr. Vankipuram has dedicated her life to helping others take care of themselves. Her brand is a natural extension of her mission, providing women with the tools and resources they need to prioritize their health and wellness in an easier way.

In a world where women face immense societal pressures to fit into preconceived notions of beauty, success, and perfection, Raaka's World is a brand that aims to empower women, celebrate their individuality, and provide them with the tools to become resilient achievers.

The brand's philosophy revolves around self-care, which is something that Dr. Vankipuram herself discovered was essential to her overall well-being. She found that having a self-care regimen transformed and rejuvenated her outlook on life. She wanted to share this with the world and empower other women to do the same. Her message is clear: It's essential to take time for yourself, appreciate your unique qualities and practice self-love.